The company even partnered with Hetrick-Martin Institute (HMI) to ensure a supportive environment for the youth belonging to lesbian, gay, bisexual, transgender and other such communities.
Safe and Exciting Work Culture: Since MAC supports all communities and does not believe in gender boundaries, it offers a safe working environment for everyone.The company simply aims at manufacturing premium quality cosmetics for one and all as stated in MAC mission statement. The company takes pride in supporting LGBTQIA+ community. This means that MAC wants to cater to all types of consumers irrespective of their gender, background, and origin. Cater to all: Apart from the company’s aspiration to be the first choice of makeup among professionals and consumers alike, the company also focuses on “All Races, All Sexes, All Ages”.
MAC also offers remarkable make-up services through their professional artists. However, when consumers get the desired look, they don’t want to buy any other brand. This is also one reason why MAC products are expensive.